Online channel strategies under different offline channel power structures
Xujin Pu, Shiming Zhang, Bowen Ji, Guanghua Han
| Year of publication: |
2021
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|---|---|
| Authors: | Pu, Xujin ; Zhang, Shiming ; Ji, Bowen ; Han, Guanghua |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-16
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| Subject: | Agency selling | Channel power structure | Channel strategy | Dual-channel supply chain | Reselling | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Spieltheorie | Game theory | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102479 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502702