Online competitive information space for hotels : an information search perspective
Year of publication: |
2013
|
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Authors: | Xiang, Zheng ; Law, Rob |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 22.2013, 5/6, p. 530-546
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Subject: | electronic distribution | Internet marketing | search engine marketing | visibility | competitive analysis | Online-Marketing | Suchmaschine | Search engine | Informationsverhalten | Information behaviour | Hotellerie | Hotel industry | Electronic Commerce | E-commerce | Internet | Online-Handel | Online retailing | Wettbewerb | Competition | Wettbewerbsanalyse | Competitive analysis |
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