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Everyday activism : an AI-assisted netnography of a digital consumer movement
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Returning risk and opportunity : assessing the reperforming loan market
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The lightbulb paradox : evidence from two randomized experiments
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The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment
Handelman, Jay M., (1999)
Stakeholder marketing and the organizational field : the role of institutional capital and ideological framing
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Marketing as a response to paradox and norms in the 1960s and 1970s
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