Online content : who is willing to pay and for what?
| Year of publication: |
2014
|
|---|---|
| Authors: | Tarkiainen, Anssi ; Arminen, Heli ; Kuivalainen, Olli |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 17.2014, 3, p. 283-305
|
| Subject: | online behaviour | willingness to pay | online newspapers | digital newspapers | consumer satisfaction | media consumption | uses and gratifications | Zeitung | Newspaper | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Mediennutzung | Media usage | Digitale Güter | Digital goods | Presseverlag | Press publisher | Social Web | Social web | Internet | Internetnutzung | Internet usage | Electronic Commerce | E-commerce |
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