Online corporate reputation : a panel data approach and a reputation index proposal applied to the banking sector
Célia M.Q. Ramos, Ana-María Casado-Molina
| Year of publication: |
2021
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|---|---|
| Authors: | Ramos, Célia M. Q. ; Casado-Molina, Ana-María |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 121-130
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| Subject: | Banking sector | Digital economy | Information technology | Internet marketing | Online corporate reputation | Panel data model | Firmenimage | Corporate reputation | Reputation | Bank | Panel | Panel study | Internet | Informationstechnik | Electronic Banking | Electronic banking | Electronic Commerce | E-commerce | Online-Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420349