Online counterfeit purchase behaviour : moderating effect of perceived anonymity and moral disengagement
Kaushik Samaddar, Sanjana Mondal and Aradhana Gandhi
| Year of publication: |
2024
|
|---|---|
| Authors: | Samaddar, Kaushik ; Mondal, Sanjana ; Gandhi, Aradhana Vikas |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 1, p. 84-108
|
| Subject: | Non-deceptive counterfeiting | Young consumer | Online counterfeit purchase behaviour | Perceived anonymity | Moral disengagement | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Online-Handel | Online retailing | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-10-2022-1621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511529