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Exclusive value and the pricing of services
Groth, John C., (1995)
Customer- Care: Is it really impactful on Service Organizations?
Ayambire, Clement Nyaaba, (2018)
From lip service to reality!
Kippenberger, T, (2000)
BOOK REVIEWS - HOW ADVERTISING WORKS: THE ROLE OF RESEARCH
Jones, John Philip, (1999)
Guest editorial
Berman, Barry, (2010)