Online customer service reviews in urban hotels : a data mining approach
Manuel J. Sánchez-Franco, Antonio Navarro-García, and Francisco J. Rondán-Cataluña
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Sánchez-Franco, Manuel J. ; Navarro García, Antonio ; Rondán-Cataluña, Francisco J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1174-1186
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| Subject: | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Städtetourismus | Urban tourism | Hotellerie | Hotel industry | Spanien | Spain | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627315