Online engagement and persistent reactions to social causes : the black-owned business attribute
Xianwei Liu, Meini Han, Juan Luis Nicolau, Chunhong Li
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Xianwei ; Han, Meini ; Nicolau, Juan Luis ; Li, Chunhong |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 88.2022, p. 1-5
|
| Subject: | Black-owned businesses | Online engagement | Social campaigns | Yelp | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Schwarze Menschen | Black people |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2021.104407 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194491