Online for Apparel : Customers Smile

Online shopping is a recent trend in apparel purchase by Consumers. Online shopping makes use of the Internet to gather information and to purchase Apparel. It is an innovative marketing channel. In India its acceptance will depend on the penetration of Internet connections all over. Innovativeness of the consumers is another important factor which will decide the success of this channel in India. The propensity to take risk and try new means is very much essential for Online shopping to grow into new dimensions. The parameters of Service Quality are discussed and the customer expectations are analyzed. Web site facilities, Delivery Reliability Online Uniqueness, Inclination to buy are the factors prominent in online buying of apparel. This article outlines the Decision making process in Online shopping for apparel products. Online channel is made use of for information seeking and buying of apparel. The results are significant to marketers of apparel through the innovative online channel