Online group-buying of tourism products : effects of value and trust on site attachment, altruism, and loyalty
Myung Ja Kim; Namho Chung; Choong-Ki Lee; Michael W. Preis
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Myung-Ja ; Chung, Namho ; Lee, Choong-Ki ; Preis, Michael W. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 935-952
|
| Subject: | Altruism | loyalty | online group-buying | site attachment | tourism products | trust | value | Altruismus | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Tourismus | Tourism | Website | Urlaubsverhalten | Holiday behaviour | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409814