Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Urszula Świerczyńska-Kaczor, Monika Żelazowska, Małgorzata Kotlińska, Jacek Wachowicz
| Year of publication: |
2019
|
|---|---|
| Authors: | Świerczyńska-Kaczor, Urszula ; Żelazowska, Monika ; Kotlińska, Małgorzata ; Wachowicz, Jacek |
| Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 36.2019, 2, p. 105-122
|
| Subject: | 360-degree video | viewer experience | online film interactivity | Filmwirtschaft | Film industry | Online-Marketing | Internet marketing | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Mediennutzung | Media usage | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22367/jem.2019.36.06 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173798