Online loyalty and its interaction with switching barriers
Dilip Mutum; Ezlika Mohd Ghazali; Bang Nguyen; David Arnott
| Year of publication: |
2014
|
|---|---|
| Authors: | Mutum, Dilip S. ; Ghazali, Ezlika Mohd ; Bang, Nguyen ; Arnott, David C. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 942-949
|
| Subject: | Onlind switching barriers | Online switching inducements | Online loyalty | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437724