Today you can find on the Internet almost all the information you need. But we want to reach it in the shortest time possible and with the minimum effort. The companies that advertise their services and products via the Internet face the same problems. The purpose of this article is to describe how to redirect the mindset of the individual and what to do to make the company more recognizable, how to increase market share and how to connect to several companies in the network. This is why in this paper we focus primarily on the World Wide Web, the importance of networking, promotion and marketing. We will present virtual company Alpe - Jadran, whose business is marketing the apartments and the tactics which will maximize the visibility and popularity of market performance. This way we will gradually sell more and more capacities and, consequently make profit. After analyzing the interview, conducted among several similar companies, we claim that we can expect positive effects if the company Alpe - Jadran increases its visibility with a wider network of companies and networking with similar tourism portals, using the free social networking and direct advertising via e-mail. All of these options will contribute to a greater recognition of the company and thereby to the growing demand for its services. The aim of the campaign is to increase sales volume and profit.
