Online marketing effectiveness : the influence of information load and digital literacy : a cross-country comparison
José-Alberto Castañeda, Dolores M. Frías-Jamilena, Miguel A. Rodríguez-Molina, Adam Jones
| Year of publication: |
2020
|
|---|---|
| Authors: | Castañeda García, J. Alberto ; Frías-Jamilena, Dolores M. ; Rodríguez-Molina, Miguel A. ; Jones, Adam |
| Subject: | Website effectiveness | Information load | Digital literacy | Tourism | Website | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Online-Handel | Online retailing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-019-00372-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419596