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Perplexing new realities marketers face today
Cross, Richard, (2010)
Customer bonding
Cross, Richard, (1996)
Knowledge management - How KM can learn from TQM - Knowledge Management can be easily subsumed into the technical substrata, unless it is rightly valued as a priority competitive driver, argues Richard Cross of Xerox Europe, a long-term TQM and KM exponent.
Cross, Richard, (2002)