"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Christian Brand, Tim Schwanen, Jillian Anable
| Year of publication: |
2020
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|---|---|
| Authors: | Brand, Christian ; Schwanen, Tim ; Anable, Jillian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-18
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| Subject: | Consumer segmentation | Psychographic segmentation | Attitude theory | Technology acceptance framework | Grocery shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Lebensmitteleinzelhandel | Food retailing | Innovationsakzeptanz | Innovation adoption | Zielgruppe | Target group | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304024