Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Sofia Cardoso, Luis F. Martinez
| Year of publication: |
2019
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|---|---|
| Authors: | Cardoso, Sofia ; Martinez, Luis F. |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 1, p. 189-209
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| Subject: | Consumer behavior | Online transactions | Payments strategy | Reputation | Digital marketing | Millennials | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Internet | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Zahlungsverkehr | Payment transactions | Social Web | Social web | Elektronisches Zahlungsmittel | Electronic payment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9295-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999485