Online personal branding : processes, challenges, and implications
Lauren I. Labrecque, Ereni Markos and George R. Milne
| Year of publication: |
2011
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|---|---|
| Authors: | Labrecque, Lauren I. ; Markos, Ereni ; Milne, George R. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 1, p. 37-50
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| Subject: | Social Web | Social web | Selbstevaluation | Self-assessment | Reputation | Persönlichkeitspsychologie | Personality psychology |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909980