Online product reviews : is a finer-grained rating scheme superior to a coarser one?
Murat M. Tunc, Huseyin Cavusoglu and Srinivasan Raghunathan
| Year of publication: |
2021
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|---|---|
| Authors: | Tunc, Murat M. ; Cavusoglu, Huseyin ; Raghunathan, Srinivasan |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 4, Art.-No. 45:4.18, p. 2193-2234
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| Subject: | Online product reviews | competition | retail platforms | analytical modeling | economics of IS | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce | Produktinformation | Product information | Einzelhandel | Retail trade | Digitale Plattform | Digital platform |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2021/15586 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815067