Online Programmatic Ad-Placement for Supply Side Platform of Mobile Advertisement : An Apriori Rule-Generation Approach

With the proliferation of new innovative technologies, electronic gadgets like smartphones loaded with sophisticated user friendly apps are getting popularity among large proportion of phone users. As a result, advertisers are using apps as a medium of communication to showcase their products through in-app advertising. These advertisements are managed by ad aggregators through DSPs & by ad-space aggregators through SSPs. We need to allow most profitable ads to be pushed into appropriate apps so that overall SSP’s revenue is maximized.Inapp advertising helps both the SSPs as well as DSPs to earn revenue. In this paper, we aim to maximize the revenue of SSP by developing machine learning based rule inferring technique from the output of mathematical model. Our initial computational results show the efficacy of online algorithm over previous research