Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Alcides Barrichello, Rogerio Scabim Morano, Emerson Gomes dos Santos
| Year of publication: |
2023
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| Authors: | Barrichello, Alcides ; Morano, Rogério Scabim ; Santos, Emerson Gomes dos |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 1/2, p. 20-41
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| Subject: | advertisement | advertising on the net | consumer behaviour | customer relationship | digital marketing | e-commerce | marketing | online advertising | purchase after viewing ads | social media | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Social Web | Social web | Werbung | Advertising | Werbewirkung | Advertising effects | Internet | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management | Internetnutzung | Internet usage | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.132778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014340162