Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Timo Schreiner and Daniel Baier
| Year of publication: |
2021
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| Authors: | Schreiner, Timo ; Baier, Daniel |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 17/18, p. 1866-1902
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| Subject: | Corporate social responsibility | COVID-19 | marketing effectiveness | online marketing | other-benefit | self-benefit | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Coronavirus | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2030784 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206288