Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Year of publication: |
2022
|
---|---|
Authors: | Furner, Christopher P. ; Drake, John R. ; Zinko, Robert ; Kisling, Eric |
Subject: | AirBnB | electronic word-of-mouth | sharing economy | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Personalisierung | Personalization | Social Web | Social web | Gastgewerbe | Hospitality industry |
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