Online reviews : differences by submission device
Marcello M. Mariani, Matteo Borghi, Ulrike Gretzel
| Year of publication: |
February 2019
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|---|---|
| Authors: | Mariani, Marcello M. ; Borghi, Matteo ; Gretzel, Ulrike |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 70.2019, p. 295-298
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| Subject: | Mobile devices | Online reviews | eWOM | Mobile eWOM | Hospitality | Big data | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Big Data | Social Web | Social web | Krankenhaus | Hospital | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.08.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949665