Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler
| Year of publication: |
2021
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|---|---|
| Authors: | Garnefeld, Ina ; Krah, Tabea ; Böhm, Eva ; Gremler, Dwayne D. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 703-722
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| Subject: | Product testing | Online product reviews | Equity theory | Reactance | Multilevel analysis | Experimental study | Experiment | Virales Marketing | Viral marketing | Produktivität | Productivity | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Produkttest | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00770-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012587389