Online shopping among Chinese consumers : an exploratory investigation of demographics and value orientation
Lingfei Wu, Yi Cai and Dehuan Liu
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Lingfei ; Cai, Yi ; Liu, Dehuan |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 35.2011, 4, p. 458-469
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | China | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242103