Online student engagement and place attachment to campus in the new service marketplace : an exploratory study
Yuying Huang, Jörg Finsterwalder, Ning (Chris) Chen and Fraser Robert Liam Crawford
| Year of publication: |
2022
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|---|---|
| Authors: | Huang, Yuying ; Finsterwalder, Jörg ; Chen, Ning ; Crawford, Fraser Robert Liam |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 4, p. 597-611
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| Subject: | COVID-19 | Crisis management | Customer engagement | E-servicescape | Higher education | Place attachment | Service ecosystem | Servicescape | Student engagement | Tertiary education | Studierende | Students | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Coronavirus | Studium | University education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-04-2021-0148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407570