The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of websites and apps
Efosa C. Idemudia
| Year of publication: |
2016
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|---|---|
| Authors: | Idemudia, Efosa C. |
| Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 15.2016, 3, p. 195-226
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| Subject: | e-commerce | target advertising | visual display principles | visual perception theory | online ads | click-through rates | advertising network | social media firms | app development | Online-Marketing | Internet marketing | Website | Electronic Commerce | E-commerce | Zielgruppe | Target group | Social Web | Social web | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719661