Online technologies and sports : a new era for sponsorship
Konstantinos Koronios, Panagiotis Dimitropoulos, Antonios Travlos, Ioannis Douvis, Vanessa Ratten
| Year of publication: |
2020
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|---|---|
| Authors: | Koronios, Konstantinos ; Dimitropoulos, Panagiotis ; Travlos, Antonios ; Douvis, Ioannis ; Ratten, Vanessa |
| Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 31.2020, 1, p. 1-10
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| Subject: | Attitude | Awareness | Digital platforms | Internet | Online viewers | Purchase intention | Sponsorship | Sports | Technology | Sponsoring | Digitale Plattform | Digital platform | Sport | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.hitech.2020.100373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253886