Online technologies and sports : a new era for sponsorship
Year of publication: |
2020
|
---|---|
Authors: | Koronios, Konstantinos ; Dimitropoulos, Panagiotis ; Travlos, Antonios ; Douvis, Ioannis ; Ratten, Vanessa |
Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 31.2020, 1, p. 1-10
|
Subject: | Attitude | Awareness | Digital platforms | Internet | Online viewers | Purchase intention | Sponsorship | Sports | Technology | Brasilien | Brazil | Sponsoring | Sport | Sportmarketing | Sports marketing | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization |
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