Online travel purchase behavior of generational cohorts : a longitudinal study
Year of publication: |
2009
|
---|---|
Authors: | Beldona, Srikanth ; Nusair, Khaldoon ; DeMicco, Frederick J. |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 18.2009, 4, p. 406-420
|
Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Reisevermittler | Travel agency | Zielgruppe | Target group | Kohortenanalyse | Cohort analysis | USA | United States |
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