Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Wenqi Zhou; Wenjing Duan
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhou, Wenqi ; Duan, Wenjing |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 275-289
|
| Subject: | Long tail | Superstar | Online user reviews | Product variety | Word-of-mouth | Software download | Quantile regression | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Social Web | Social web | Software | Nischenstrategie | Niche marketing strategy | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730238