Online word-of-mouth communication on social networking sites : an empirical study of Facebook users
Setenay Kucukemiroglu; Ali Kara
| Year of publication: |
2015
|
|---|---|
| Authors: | Kucukemiroglu, Setenay ; Kara, Ali |
| Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 25.2015, 1, p. 2-20
|
| Subject: | Facebook | Structural equation model | Online word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Strukturgleichungsmodell | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011297672