OOH' morphs to "DOOH" : AdOnMo sets advertising from motionless to motion
Divya Kirti Gupta, Ashish Kumar Biswas, Anita Sukhwal, and Mounika Kamal
| Year of publication: |
2022
|
|---|---|
| Authors: | Gupta, Divya Kirti ; Biswas, Ashish Kumar ; Sukhwal, Anita ; Kamal, Mounika |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 29.2022, 1, p. 149-165
|
| Subject: | AdOnMo | Advertising | Diversification | DOOH (Digital Out-of-Home) Ads | Expansion Strategies | Media Mix | OOH (Out-of-Home) Ads | Werbung | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Diversifikation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326856