Opaque selling vs traditional selling : optimal decisions for service providers in a competitive market
Ting Chen and Feng Yang, Feifei Shan and Fengmei Xu
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Ting ; Yang, Feng ; Shan, Feifei ; Xu, Fengmei |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 4, p. 980-996
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| Subject: | Competitive market | Consumer heterogeneity | Intermediary | Opaque selling | Service providers | Verkauf | Selling | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Digitale Dienste | Web-based service | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2021-0697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285925