Open innovation, crowdsourcing, and co-creation : advancing the service marketing activities of Indonesian small and medium enterprises
Muhammad Dharma Tuah Putra Nasution, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, and Amlys Syahputra Silalahi
| Year of publication: |
2022
|
|---|---|
| Authors: | Nasution, Muhammad Dharma Tuah Putra ; Rini, Endang Sulistya ; Sembiring, Beby Karina Fawzeea ; Silalahi, Amlys Syahputra |
| Published in: |
Context-based Entrepreneurship : The Importance of Location, Time, and Culture. - Cham : Springer International Publishing, ISBN 978-3-031-05307-8. - 2022, p. 125-143
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| Subject: | Co-creation | Crowdsourcing | Entrepreneurship | Indonesia | Open innovation | SMEs | KMU | SME | Indonesien | Open Innovation | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-05307-8_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426655