Open innovation fails to drive gender issues : Why “masculine discourses” continue to hold sway

Purpose – This paper aims to review the latest management developments across the globe and to pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context. Findings – Classical management ideals have a strong masculine character. Open innovation would appear to offer opportunities to overcome this mentality. However, a case study from within the motor industry suggests that masculine “discourses” tend to be reproduced rather than challenged by open innovation. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to-digest format.