Open source marketing in tourism : motivational drivers and practical approaches
Klaus-Peter Wiedmann and Sascha Langner
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Langner, Sascha |
| Published in: |
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry. - Heidelberg : Springer, ISBN 978-3-642-54088-2. - 2016, p. 61-77
|
| Subject: | Tourismuswirtschaft | Tourism industry | Marketing | Open Source | Open source |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444524