Opening a donor's wallet : the influence of appeal scales on likelihood and magnitude of donation
Arnaud De Bruyn; Sonja Prokopec
| Year of publication: |
2013
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|---|---|
| Authors: | De Bruyn, Arnaud ; Prokopec, Sonja |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 4, p. 496-502
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| Subject: | Appeal scales | Charities | Donor behavior | Fundraising | Wohltätigkeit | Charity | Entwicklungshilfe | Development aid | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing | Werbewirkung | Advertising effects | Gemeinnützige Organisation | Charitable organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210180