Openness in metaphorical and straightforward advertisements : appreciation effects
Luuk Lagerwerf and Anoe Meijers
| Year of publication: |
2008
|
|---|---|
| Authors: | Lagerwerf, Luuk ; Meijers, Anoe |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 2, p. 19-30
|
| Subject: | Kommunikationswissenschaft | Communication science | Werbung | Advertising | Rhetorik | Rhetoric | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Niederlande | Netherlands |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732277