Openness of innovating : the new roles of customers and users in business-to-business context
Hanna Nordlund; Tea Lempiälä; Mari Holopainen
| Year of publication: |
2011
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|---|---|
| Authors: | Nordlund, Hanna ; Lempiälä, Tea ; Holopainen, Mari |
| Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 14.2011, 4, p. 282-297
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| Subject: | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Open Innovation | Open innovation | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009348316