Operation China : from strategy to execution
Jimmy Hexter; Jonathan Woetzel
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Hexter, Jimmy ; Woetzel, Jonathan R. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Internationaler Markteintritt | International market entry | Erfolgsfaktor | Success factor | China | Multinationales Unternehmen | Auslandsgeschäft |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 212 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben. - Hier auch später erschienene, unveränderte Nachdrucke Preface -- Good enough is no longer enough -- Changing rules for business success in China -- Principles of world-class execution in China -- Great execution -- Learning to win in Chinas many markets -- Developing competitive products -- The next advantage for manufacturing in China -- Getting more from sourcing more in China -- Distribution : changing times -- Talent holds the key -- Monday morning : where to start -- The future of business in China -- The looming wave of mergers and acquisitions in China -- Win in China --- or lose everywhere -- Notes -- Index -- About the authors 0801 |
| ISBN: | 1-4221-1696-4 ; 978-1-4221-1696-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003473117