Operation strategy in an E-commerce platform supply chain : whether and how to introduce live streaming services?
Xuemei Zhang, Haoran Chen and Zhi Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Xuemei ; Chen, Haoran ; Liu, Zhi |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 31.2024, 2, p. 1093-1121
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| Subject: | E-commerce platform | live streaming services | operation strategy | supply chain management | Electronic Commerce | E-commerce | Lieferkette | Supply chain | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014441156