Operational Efficiency as a Factor of Formation of Strategies of Positioning of Products of Agrarian Enterprises in Ukraine

The article assesses operational efficiency as a factor of formation of strategies of positioning of products of agrarian enterprises in Ukraine on the basis of competitive analysis of crop yield, livestock yield and cost of products by aggregate and variable expenditures. The author analyses the level of intensity of production by the criterion of aggregate and variable expenditures per one hectare of crop (one head of livestock) in Ukraine and in its main competitors in the world markets of agricultural products - USA and Germany. On the basis of the conducted analysis the article draws a conclusion that the applied technologies of production in Ukraine have less intensity in the context of crop and livestock yield, but namely the limited use of resources allows domestic producers keeping the production cost at a lower level than that of the competitors. It pays big attention to comparative analysis of competitiveness of supply of agricultural producers in the said countries by the criterion of payout of expenditures without state payments.