Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Agostino Vollero (University of Salerno, Italy), Alfonso Siano (University of Salerno, Italy), Domenico Sardanelli (University of Salerno, Italy)
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Vollero, Agostino ; Siano, Alfonso ; Sardanelli, Domenico |
| Published in: |
E-retailing challenges and opportunities in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9921-2. - 2016, p. 145-166
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| Subject: | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation | Virales Marketing | Viral marketing | Meinung | Opinion | Kommunikationswissenschaft | Communication science |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-9921-2.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506261