Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Shuang Ma, Huimin Gu, Yonggui Wang, and Daniel P. Hampson
| Year of publication: |
2017
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|---|---|
| Authors: | Ma, Shuang ; Gu, Huimin ; Wang, Yonggui ; Hampson, Daniel P. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 12, p. 3023-3043
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| Subject: | Value co-creation | Customer involvement | Relationship quality | Coordination cost | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-08-2016-0479 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804911