Opportunities in branding : benefits of cross-functional collaboration in driving identity
Maryann Finiw
| Year of publication: |
2014
|
|---|---|
| Authors: | Finiw, Maryann |
| Published in: |
Disrupt together : how teams consistently innovate. - Upper Saddle River, NJ : Pearson Education, ISBN 978-0-13-338411-6. - 2014, p. 235-253
|
| Subject: | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Unternehmenskooperation | Inter-firm cooperation | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406706