Oppositional product names, organizational identities, and product appeal
J. Cameron Verhaal; Olga M. Khessina; Stanislav D. Dobrev
| Year of publication: |
2015
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|---|---|
| Authors: | Verhaal, J. Cameron ; Khessina, Olga M. ; Dobrev, Stanislav D. |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 26.2015, 5, p. 1466-1484
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| Subject: | organizational ecology | organizational identity | product demography | product appeal | Unternehmenskultur | Corporate culture | Produktivität | Productivity | Verhalten in Organisationen | Organizational behaviour | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385889