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Theoretical framework of advertising : some insights
Nichifor, Bogdan, (2014)
Chapter 6. Social Construction of Preferences : Advertising
Benhabib, Jess, (2011)
Equilibrium pricing under concave advertising costs
Kultti, Klaus, (2023)
Managerial economics and business strategy
Baye, Michael R., (2003)
Baye, Michael R., (2006)
Baye, Michael R., (2009)