Optimal advertising and pricing in a class of general new-product adoption models
| Year of publication: |
2013
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|---|---|
| Authors: | Helmes, Kurt ; Schlosser, Rainer ; Weber, Martin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 229.2013, 2 (1.9.), p. 433-443
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